Agency: BBDO
Brand: AT&T
AT&T digitally extends their :30 Mother's Day TV spot by allowing people to personalize the videos and send them directly to their mothers as e-cards. It's a simple yet elegant little extension.
Video Type: TV Spot (:15, :30, :60, etc)
Industry Vericals: Telecommunications
Tags: AT&T, Mother's Day, card, children, cuddle, cute, e-card, hug, hugs, kids, love, mom
