Agency: Johannes Leonardo
Brand: Google
Project Re: Brief is the inspiring story about the need for creative thinking in the face of enormous technological shifts in the way we communicate. It is a grand experiment whereby Google partnered with five of the brightest "old-school" legends from advertising to re-imagine their most iconic creative work for the modern web.
Directed by Doug Pray, and the same team who joined him to make the Emmy-Award-winning film and PBS hit "Art & Copy," Project Re: Brief is a film that aims to shake up the ad industry and inspire new ways of thinking. Johannes Leonardo was joined by Grow Interactive in the production of this documentary, which premiered at Cannes in 2012.
Video Type: Documentary
Industry Vericals: Advertising/Marketing/PR, Technology
Tags: Alka-Seltzer, Amil Gargano, Avis, Bob Pasqualina, Coca-Cola, Doug, Google+, Grow, Harvey Gabor, Howie Cohen, New York, Paula Green, Pray, Volvo, brief, creative, interactive
