March 24, 2023

Month: August 2021

2 min read

Marketing strategies are a vital part of all kinds of businesses. It is how a business grows and expands its user base. Marketing today is not an inch similar to what was known a decade ago. With technology and everything around changing at a fast pace, marketing also changed and adapted accordingly.

Impact of COVID-19 on marketing methods

Everyone is aware of the havoc caused by the coronavirus for the past year. It has changed people’s perception of many things, and the way things operate has also seen a shift. The pandemic which is still lingering around has completely changed the face of businesses all over the world. The companies’ minor or major marketing campaigns shifted online, and the topic of marketing was talked about the most among the masses. Brands found new ways to connect with their audiences in the comfort of their homes.

While digital marketing has seen sky-rocket speed, some types of advertising are more impactful than others. For example, video advertising of brands is one of the forms which targeted most audiences.

Cause of video advertising prevalence

Humans tend to learn and grasp more from the visuals provided by videos, and such information also tends to retain for a longer period in the viewer’s minds. The businesses have recognized this thing, and they used video advertising in their favour. How a person consumes or perceives the pandemic has also changed a video.


Video advertising before the pandemic

It is not a hidden fact that video advertising

2 min read

Learning is a lifelong process. Every day we find something that we don’t know, and we tend to acquire knowledge about it and use it in our day-to-day life, from academic concepts to even a new product launched in the market, all comprised in this process. The marketing teams are well aware of this, to use it effectively for promoting their products to the masses. They are also aware of the fact that there are only three main sources of acquiring new information- kinesthetic, auditory, and visual.

Ways of learning/spreading awareness

Kinesthetic refers to learning from our daily experiences. When we go to the market alone to buy goods, we use our kind aesthetic learning to acquire knowledge and become better. Auditory source of learning is used when we learn by listening to things. When we follow instructions to learn about any topic, we are using our auditory channels for learning. Lastly, visual refers to learning through seeing things. Many people tend to learn new things after they have seen them happen once or even many times.

Significance of visual advertising

The visual method of marketing remains to be one of the most powerful ways of inserting an idea into people’s minds. More than 70% of the people prefer to use a visual method of acquiring knowledge or getting aware of anything. It could also be the reason why television and visual media-related sources of entertainment are unanimously popular.

Moreover, now there is also an evolution in the way visual …