Learning is a lifelong process. Every day we find something that we don’t know, and we tend to acquire knowledge about it and use it in our day-to-day life, from academic concepts to even a new product launched in the market, all comprised in this process. The marketing teams are well aware of this, to use it effectively for promoting their products to the masses. They are also aware of the fact that there are only three main sources of acquiring new information- kinesthetic, auditory, and visual.
Ways of learning/spreading awareness
Kinesthetic refers to learning from our daily experiences. When we go to the market alone to buy goods, we use our kind aesthetic learning to acquire knowledge and become better. Auditory source of learning is used when we learn by listening to things. When we follow instructions to learn about any topic, we are using our auditory channels for learning. Lastly, visual refers to learning through seeing things. Many people tend to learn new things after they have seen them happen once or even many times.
Significance of visual advertising
The visual method of marketing remains to be one of the most powerful ways of inserting an idea into people’s minds. More than 70% of the people prefer to use a visual method of acquiring knowledge or getting aware of anything. It could also be the reason why television and visual media-related sources of entertainment are unanimously popular.
Moreover, now there is also an evolution in the way visual media is presented to the people. It does not only require a picture presented on the screen but now there are minutes-long advertisements from attractive graphics, interesting storyline and even found in some. You might have even noticed that almost every product that exists in the world is somehow advertised in a video form as well. And why not? After all, it is such an effective way to spread awareness about anything.
Better connect with the people
If you have ever noticed, there are a few ads you have seen multiple times, and we get stuck in your head? These ads have all the above-mentioned key elements, which makes a successful visual movie to be shown to the people. Ads that have attractive graphics, accurate explanations about the cause, and a captivating way of presenting themselves are successful in making themselves permanent in people’s minds.
Nowadays, even television, as well as social media platforms, are full of visual advertisements. For instance, you might have even noticed that when you open YouTube, it shows multiple ads before the video starts playing. Since YouTube is an application used by the masses, it is a good platform to promote a product or spread awareness about it. Moreover, there are also chances that a person may find what they are looking for through a YouTube ad.
So these were the reasons why video advertisements are an easy method to reach the masses with the product. But what about other factors? Does it yield the …
