Learning is a lifelong process. Every day we find something that we don’t know, and we tend to acquire knowledge about it and use it in our day-to-day life, from academic concepts to even a new product launched in the market, all comprised in this process. The marketing teams are well aware of this, to use it effectively for promoting their products to the masses. They are also aware of the fact that there are only three main sources of acquiring new information- kinesthetic, auditory, and visual.
Ways of learning/spreading awareness
Kinesthetic refers to learning from our daily experiences. When we go to the market alone to buy goods, we use our kind aesthetic learning to acquire knowledge and become better. Auditory source of learning is used when we learn by listening to things. When we follow instructions to learn about any topic, we are using our auditory channels for learning. Lastly, visual refers to learning through seeing things. Many people tend to learn new things after they have seen them happen once or even many times.
Significance of visual advertising
The visual method of marketing remains to be one of the most powerful ways of inserting an idea into people’s minds. More than 70% of the people prefer to use a visual method of acquiring knowledge or getting aware of anything. It could also be the reason why television and visual media-related sources of entertainment are unanimously popular.
Moreover, now there is also an evolution in the way visual …