Statistics reveal that 86% of marketers receive more website traffic thanks to video content. It’s also said that users are more likely to stay on pages with videos 3x longer than they would on those without this content.
With these numbers in mind, it’s evident that businesses must embrace video marketing strategies sooner rather than later. That’s why we want to share our tried and tested video marketing tips here at https://sharkwatchband.com. Learn what’s important to get more views and sales conversions.
Strategy #1: Understand your audience
This is the first place to start, even before setting up a studio. Define what type of content will effectively resonate with your target audience. This lets you address their specific needs and grab their undivided attention. You won’t establish a meaningful connection by selling to everyone.
Know the age of your audience and what product or service they are searching for. For instance, the older generation of 50+ years are more likely to search for leather or stainless steel Apple Watch straps. Conversely, if your audience is all about fitness and sports, you’ll need to create content about nylon or silicone straps.
Here are some questions to answer:
- What is your service or product for?
- What purpose is your video intending to serve?
- Does your audience speak in their native language?
- Where does your audience often hang out?
Strategy #2: Define clear objectives
Once you have an audience, set out clear goals you intend to achieve with this marketing strategy. Without a clear plan, you may find yourself in a back-and-forth situation of reshooting and re-editing videos. This can waste lots of precious time and resources.
Here’s an example – does your content intend to teach your audience how to buy and maintain their straps? Or do you want to provide a video tutorial for reviewing and recommending different watch bands? Answer these questions once you have an audience.
Strategy #3: Create a content plan
Careful planning is imperative in successful video marketing. You must plan the shooting session meticulously, considering the location and actors. The planning must also include assembling the watch straps to review and editing software. Don’t forget to create a compelling script that resonates with your brand’s voice and audience.
Creating a plan also includes choosing the appropriate video to share. You can consider the following video content for your watch strap marketing strategy:
- Live interviews with industry experts
- Live content streaming for watch band reviews
- User testimonials about band straps
- Explainer videos
Strategy #4: Optimize for SEO
SEO optimization is the cornerstone of video marketing strategy. Besides using keywords, add long-tail key phrases related to your niche to improve visibility on search engines. While at it, ensure you add the keywords to your content organically. For example, don’t force a keyphrase about Apple Watch leather straps for men in a content that targets silicone or nylon strap wearers. It’s imperative to keep it organic.
Strategy #5: Leverage social media
Social media is slowly switching towards video …
